As reported by CNBC, the new service is dubbed Fidelity Crypto and will be powered by Fidelity Digital Assets, a more developed offshoot the company launched to handle its investments in the nascent crypto ecosystem.
Embracing Bitcoin and Ethereum through Fidelity has been made relatively hassle-free as no commission is charged. While most institutional investment firms typically require only their most wealthy clients to invest in cryptocurrencies, Fidelity has set a threshold of a minimum of $1 in order to be able to maintain the account.