The turbulent economic climate spawned by ongoing global events has certainly kept online retailers on their toes in recent years. From Covid-19 to the cost of living crisis, household budgets have fluctuated and discretionary spending has been particularly vulnerable to the changes.
Today, total internet sales account for 25.3 per cent of all retail sales, compared with 19.1 per cent in February 2020. During the pandemic, online shopping was a necessity – and once physical shops opened again, consumers still enjoyed the convenience of spending money online as retailers raced to invest in the right technology to make it possible.
