Specifically, Klarna is expanding its self-service advertising platform, ‘Ads Manager’, in the UK and Sweden. This will enable better engagement between retailers and high-intent shoppers. Then across the pond, Klarna has made ‘Creator Shops’ live in the US, in turn enabling creators their own customised storefronts. Both of these launches are in line with Klarna’s mission to accelerate commerce. These services are particularly helpful during a time where retailers are looking for extra support to grow.