But for financial institutions of all sizes, there are key challenges and obstacles to success. What are these key challenges and obstacles and how are they overcome?
Fintech Futures, with Moneythor, conducted a survey to identify key issues around new customer acquisition in the digital banking space. Respondees included professionals working across strategy, product, digital, tech and marketing in a range of financial institutions including large commercial and retail banks, digital banks, B2C fintech firms, credit unions and mutuals. They gave their views about methods of acquiring new customers, success metrics, profitability and technological challenges.