Online payment service provider operating in 50 emerging markets, PayU, has recently released its latest survey on the US customers, focusing on driving cross-border payments adoption in the country.
According to the survey, there have been both obstacles and opportunities for international merchants, given that more than half (53%) of Americans who have purchased online goods and services in 2021 have done so from China. This doesn’t only represent a big opportunity for international merchants to capitalise but also a concern as many of the customers’ needs cannot be met domestically.
