My career has been spent trying to work out how to make complex technology and digital experiences consumable by users.
The last three decades have seen rapid advancements in interaction design, graphics, and multimedia capabilities. But while the digital interfaces of 2023 are leagues ahead of those of 1993, the primary challenge remains: how to reconcile an increasingly sophisticated user experience with the limitations of technology.
The result has been that individualisation (or personalisation) has yet to be achieved, i.e. delivering digital experiences based on how an individual wishes to consume that information. That is until last year, with the launch of ChatGPT-3.5.