Everything is changing – fast. Economies are being buffeted by macroeconomic headwinds and rocked by geopolitical shocks. Customers are making different demands, societies are shifting unpredictably, and technological disruption is creating new competitors that are posing a potentially serious challenge to incumbents.
Add to this the fact we’re still living with the aftereffects of the Covid-19 pandemic and the complexity of the business environment becomes even clearer.
The volatility and dynamism of the world economy have left the industry feeling unsure about what’s ahead. The IMF’s World Uncertainty Index, which is calculated by counting usage of the word ‘uncertain’ or its variant in Economist Intelligence Unit reports, is currently at its highest point since springtime back in Q2 2020, when the world went into lockdown at the beginning of the Covid-19 pandemic.