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Embedded payments help retailers create marketplaces and new revenue streams

October 13, 2023


“We’re still in the early innings” of embedded payments, Hersh Mansukhani, vice president of platforms and embedded payments at Fiserv, told PYMNTS’ Karen Webster.

“The platformization of the world is occurring, and software is getting into places where it never was before,” he added.

There’s value and scale to be realized for traditional retailers looking to establish online platforms that can onboard sellers — some of them seasonal — and shape new, digital experiences for end customers. Digital, embedded transactions are transforming industries as diverse as rental markets and logistics, which have traditionally been offline and now are pivoting toward omnichannel transactions.

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