According to recent the latest Juniper Research report, the global embedded finance market currently boasts a total transaction value of around $92billion. By 2028, it forecasts this value to hit around $228billion, estimating 148 per cent growth across just four years.
By now, all businesses have recognised the value of reducing friction and streamlining processes, when it comes to ensuring customer satisfaction and checkout conversions. With this in mind, it isn’t surprising to see these predictions of drastic growth. But how can the value of the embedded finance market more than double, particularly during tough macroeconomic conditions seen worldwide?
