Can Tether and Circle Maintain Dominance Amid Growing Competition?

March 13, 2025

Kofi Ndaikate is well-versed in the dynamic world of Fintech. His expertise spans various industry areas, from blockchain and cryptocurrency to regulation and policy. Today, we’re going to discuss the current state of the stablecoin market, business model sustainability, emerging competition, and impacts of legislation and regulation, among other topics.

How do Tether and Circle currently dominate the stablecoin market? What factors contribute to their combined 90% market share?

Tether and Circle have established strong brand recognition and trust within the cryptocurrency community. Tether’s USDT and Circle’s USDC enjoy massive market values due to their ability to reliably maintain their peg to the US dollar. Their early entry into the market and strategic partnerships with various exchanges and financial services also contribute significantly to their dominance. Additionally, Circle’s adherence to regulatory compliance has garnered institutional trust, further solidifying their market position.

Why do you believe the current business model of Tether and Circle is unsustainable? How does the practice of “printing billions of dollars, getting cash upfront, and keeping 100% of the interest through money market funds” affect long-term viability?

The issue with Tether and Circle’s business model lies in its heavy reliance on printing vast amounts of currency, taking upfront cash, and then benefiting entirely from the interest generated in money market funds. This practice, while lucrative in the short term, becomes questionable as competition rises. New entrants, especially well-established financial institutions with diversified income streams, could offer more competitive interest benefits to attract users. Such competition will potentially erode Tether and Circle’s market shares and profitability, as they might have to adapt by sharing some of the interest benefits with their clients or modifying their current model.

How significant is PayPal’s entry into the stablecoin market with PYUSD? What impact could Bank of America entering the market have? What other major financial institutions are showing interest in issuing stablecoins?

PayPal’s entry with PYUSD is a significant development, given PayPal’s extensive user base and integrated payment solutions. It lends further legitimacy to the stablecoin market and introduces competition that leverages PayPal’s brand trust and regulatory compliance. Bank of America’s potential entry could further amplify this effect, given their substantial financial clout and customer trust. Additionally, institutions like JPMorgan and other major banks displaying interest in stablecoins indicate a trend towards deeper involvement of traditional financial institutions in the cryptocurrency space. This might lead to a more regulated and stable market environment, albeit potentially at the cost of disrupting existing players like Tether and Circle.

How will US stablecoin legislation affect the market? What are the main points of contention around the current stablecoin bills in Congress? How might stricter reporting rules under the Genius Act impact Tether? How has Circle’s prior compliance with state and federal regulations positioned them in this regulatory environment?

US stablecoin legislation is likely to bring more regulatory clarity, which could attract bigger institutional players. However, it might also impose stringent compliance requirements that could be challenging for current players to meet. The main contention around the bills revolves around the balance between innovation and regulation—ensuring financial stability without stifling technological advancement. Stricter reporting rules, especially under the Genius Act, could significantly impact Tether by demanding greater transparency and accountability, which has historically been a criticism of the company. Circle, on the other hand, is better positioned due to its existing compliance with rigorous state and federal regulations, giving it a probable edge in a heavily regulated environment.

What is MiCA and how does it regulate stablecoins in the EU? Why has Tether opted out of the European market under MiCA regulations?

MiCA, or Markets in Crypto-Assets regulation, is the EU’s comprehensive framework to regulate the cryptocurrency market, including stablecoins, within its member states. It mandates strict compliance, reporting, and operational standards for crypto issuers. Tether has opted out of the European market under MiCA regulations, likely due to the stringent requirements that may conflict with their business practices or require substantial changes to their operational model.

What do you predict will happen once stablecoin legislation is finalized in the US? How will the entry of traditional financial institutions and fintechs reshape the stablecoin market? Which factors will be most critical for distribution and adoption in the stablecoin space?

Once stablecoin legislation is finalized in the US, we can expect an influx of new entrants with established reputations and regulatory compliance strategies, which could diversify and stabilize the market. Traditional financial institutions and fintechs will leverage their trust and regulatory adherence, potentially reshaping the competitive landscape by prioritizing transparency and customer trust. Critical factors for distribution and adoption will include regulatory compliance, ease of integration with existing financial systems, brand reputation, and the ability to offer competitive benefits to users, such as shared interest earnings.

What does the future look like for established players like Tether and Circle? How might incumbents need to adapt to remain competitive?

The future for established players like Tether and Circle will likely involve significant adaptation to maintain their market standings. They may need to enhance their regulatory compliance, offer more competitive financial incentives, and integrate seamlessly with traditional financial institutions to retain user trust. Additionally, diversifying their service offerings and emphasizing transparency could be key strategies to stay competitive as new players enter the market.

What advice would you give to new entrants in the stablecoin market?

New entrants should prioritize building strong regulatory frameworks and establishing clear compliance strategies to gain user and institutional trust. They should also focus on offering competitive advantages, such as better interest earnings or innovative financial products. It is crucial to engage in transparent practices and form strategic partnerships with existing financial institutions to enhance distribution channels and credibility within the market.

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