A new digital investment platform born from a strategic alliance between Greece’s Eurobank and the WealthTech firm everyoneINVESTED is poised to fundamentally reshape personal finance by making investing an accessible, automated part of daily life for the average citizen. This initiative, called EverydayInvest, directly confronts the nation’s long-standing challenges of low savings rates and limited financial literacy by offering a simple, low-barrier entry point into the world of investing. The platform’s core mission is to transition investing from a practice traditionally reserved for the affluent to a universal habit seamlessly integrated into everyday transactions. By empowering a new generation of savers to build long-term financial security through small, consistent contributions, this collaboration aims to cultivate a widespread culture of financial well-being and future planning across the country.
A New Era of Financial Accessibility
Historically, the high costs and perceived complexity of financial markets created significant barriers to entry for the general public, making investment services largely inaccessible without specialized and often expensive advice. The development of a 24/7 digital platform has effectively shattered these traditional obstacles, creating an unprecedented opportunity for every client to participate in long-term wealth creation. This vision directly tackles the dual challenges present in Greece: a national savings rate that ranks among the lowest in the eurozone and a widespread lack of financial literacy. EverydayInvest was conceived to bridge the gap between routine consumption and sustainable financial growth, allowing customers to invest small, manageable amounts automatically. This approach also aligns with broader European Union directives aimed at promoting low-entry investment opportunities, underscored by the platform’s minimal starting requirement of just €10. The ultimate objective extends far beyond simple asset accumulation; it is about fostering the habit of regular, disciplined investing to build financial resilience and enable long-term planning for individuals and their families.
The platform’s design is intentionally rooted in simplicity and automation to ensure a completely frictionless user experience, removing the common hurdles that deter new investors. The core functionality of EverydayInvest revolves around a “round-up” feature that operates seamlessly in the background. Whenever a user makes a purchase with their Eurobank debit card, the transaction amount is automatically rounded up to the nearest euro, and this “spare change” is swept into a global balanced investment fund. The entire process is engineered to be effortless; following a one-time, fully digital registration that takes less than two minutes, the system functions autonomously without requiring any further action from the user. This innovative mechanism effectively transforms everyday spending into a passive investment activity. By embedding the service directly into the user’s daily life, the platform removes the need to actively initiate transactions, thereby lowering the significant psychological barrier to entry and promoting consistent, long-term participation from a demographic that might otherwise remain on the sidelines.
From Concept to Market Success
The initial adoption of EverydayInvest exceeded all expectations, achieving remarkable traction organically without the support of any dedicated marketing campaigns. Thousands of clients independently discovered and began using the service, signaling a strong product-market fit and an unmet demand for accessible investment solutions in the Greek market. Perhaps the most compelling statistic to emerge from the launch is that an overwhelming ninety percent of these early adopters had never invested with Eurobank before. This single data point powerfully demonstrates the platform’s effectiveness in reaching an entirely new demographic, primarily from the mass-market segment, who were previously unengaged with investment products. These new investors began their journeys with very small amounts, validating the platform’s low-barrier approach and its potential to foster financial inclusion. The expertise of everyoneINVESTED proved crucial in this smooth rollout, providing years of experience in regulatory compliance and seamless technical integration, which enabled Eurobank to accelerate its time to market while upholding the highest standards of investor protection.
The success of the platform was ultimately built on a foundation deeper than just technology; it stemmed from a profound cultural and operational alignment between Eurobank and everyoneINVESTED. Both organizations emphasized the extensive collaboration that preceded the launch, including intensive, week-long workshops dedicated to prototyping the solution and aligning on core processes. This preparatory work was critical in adapting KBC’s proven model to the unique context of the Greek market. While the platform’s core logic remained intact, it was carefully tailored to Eurobank’s specific infrastructure, client relationships, and decision-making culture. Eurobank made the strategic choice to build the platform in-house, leveraging the expert guidance of its partner. This approach ensured the final product was infused with Eurobank’s own brand “DNA” while benefiting from a battle-tested framework. For Eurobank, EverydayInvest fits perfectly within its broader digital transformation strategy, which prioritizes simplicity, automation, and embedding financial services into the daily lives of its customers. This collaboration is viewed not as a standalone project but as the cornerstone of a strategic ecosystem built on openness, trust, and a shared long-term vision.
Cultivating a Future of Financial Well Being
The leaders of both organizations expressed palpable optimism about the platform’s potential to catalyze a significant behavioral shift among Greek consumers. The ultimate vision for EverydayInvest was to transform habitual consumption into consistent investment on a mass scale. The most powerful partnerships had always created an ecosystem where clients could learn, adapt, and invest as part of their everyday lives, leading to genuine transformation. For Eurobank, the platform represented a major advancement in its digital banking offering, successfully combining innovation, financial literacy, and inclusivity. For Greek savers, it provided a practical and effortless pathway to begin building a more secure financial future. In essence, EverydayInvest served as a powerful case study in how thoughtful technology and strategic collaboration could address systemic economic challenges by empowering individuals with the tools to take control of their financial well-being. The initiative successfully laid the groundwork for a new generation of investors and redefined what it meant to save for the future in a modern, digital-first world.
