CardFlight, a prominent SaaS payment technology firm, has secured a significant minority investment from WestView Capital Partners, aimed at bolstering its development and expansion efforts across the United States. Established in 2013, CardFlight has been dedicated to simplifying the complex payment landscape for small business owners and merchant acquirers. Their robust software platform, including the flagship product SwipeSimple, aids in merchant onboarding with user-friendly and reliable features. SwipeSimple is currently used by over 125,000 small businesses in the U.S., processing more than $12 billion in annual payment volume. This product supports a range of payment methods and includes business management features that help small businesses optimize their operations and growth.
CardFlight’s Mission and Market Presence
CardFlight’s mission is centered on demystifying the payment process for small businesses, making it easier and more efficient for SMBs to handle transactions. The company’s flagship product, SwipeSimple, has been instrumental in achieving this goal. SwipeSimple offers a range of features designed to streamline the payment process, including support for in-person payments, online transactions, and invoicing. Beyond payments, the platform also provides tools for business management, such as inventory tracking, sales reporting, and customer management. By offering a comprehensive suite of services, CardFlight has positioned itself as a valuable partner for small businesses looking to enhance their payment processes and operational efficiency.
SwipeSimple’s impact on the market has been substantial. With over 125,000 small businesses using the platform, it has proven to be a reliable solution for managing payment transactions. The platform’s ability to process more than $12 billion in annual payment volume underscores its robustness and reliability. Additionally, SwipeSimple’s intuitive interface and comprehensive features have made it a preferred choice for small business owners who seek an efficient and user-friendly payment solution. The widespread adoption of SwipeSimple is a testament to CardFlight’s commitment to providing innovative and effective payment solutions for SMBs.
Strategic Support from WestView Capital Partners
WestView Capital Partners’ strategic investment in CardFlight highlights a growing industry trend of valuing embedded payment solutions for small and medium-sized businesses (SMBs). Kevin Twomey of WestView Capital emphasized this shift in how SMB merchants approach payments, applauding CardFlight for its innovative leadership in payment solutions. This partnership is set to propel CardFlight’s mission, with Twomey joining the CardFlight Board of Directors to facilitate closer collaboration.
The investment is expected to spur innovations and expansions, positioning CardFlight to better serve its expanding customer base. With additional resources and guidance from WestView Capital, CardFlight is well-positioned to enhance its product offerings and broaden its market reach. This partnership seeks to build on CardFlight’s strengths, leveraging WestView’s expertise to fuel growth and innovation. WestView’s support is crucial for CardFlight’s journey, offering the boost needed to meet its long-term goals.
Overall, WestView Capital’s substantial minority investment is set to elevate CardFlight in the payment technology sector. Focused on simplifying payments for small businesses, CardFlight’s flagship product, SwipeSimple, continues to gain traction. The strategic support from WestView will enable CardFlight to expand and develop its offerings, aligning with the broader trend of integrated payment solutions for SMBs. The collaboration signifies a promising future for CardFlight, enhancing its mission to simplify payments for small businesses across the U.S.
