Fundiin and Visa Partner to Enhance Credit Scoring Models in Vietnam

March 26, 2025

In an effort to elevate the accuracy and reliability of credit scoring models in Vietnam, Fundiin, a premier Buy Now, Pay Later (BNPL) platform, has partnered with Visa, the global payments technology leader. This collaboration aims to align Fundiin’s credit-scoring methods with global standards to enhance risk management efficacy, reduce costs, and broaden credit access for Vietnamese consumers, particularly those who are unbanked or underbanked. This strategic alliance is set to play a crucial role in overcoming the prevailing challenges in Vietnam’s growing digital finance market, which is hampered by ineffective risk assessment systems.

Enhancing Risk Management and Financial Inclusion

Advanced Credit-Scoring Techniques

With Visa’s unparalleled expertise in the credit industry, the partnership is set to bring about a significant transformation in Fundiin’s credit-scoring models. Traditional credit-scoring systems have often struggled with accurately assessing the risk associated with consumers who have limited or no credit history. This, in turn, has restricted access to financial services for a substantial segment of the population. By integrating Visa’s advanced credit-scoring techniques, particularly its sophisticated algorithms and best practices, Fundiin aims to reduce this gap. This enhancement is expected to result in reduced processing times for credit applications, increased approval rates, and a considerable decrease in bad debt ratios.

For consumers, especially those who previously faced barriers due to insufficient credit history, these changes will provide an immediate benefit. Improved risk assessment models will enable these individuals to build stronger credit profiles, which is instrumental in gaining access to larger and more affordable financial transactions in the future. The enhanced models are designed to be more inclusive, offering a wider range of people the opportunity to participate in the financial ecosystem.

Implementation and Impact on Consumers

The operational aspects of this partnership are equally critical. Fundiin, founded in 2019, has already carved out a distinct space within Vietnam’s BNPL sector by introducing a fully automated payment solution. This innovative approach simplifies the payment process for consumers and merchants alike by eliminating the cumbersome procedures often associated with traditional credit systems. Through the collaboration with Visa, expectations are high that Fundiin will expand its marketplace influence and operational efficiency.

Visa’s extensive experience in facilitating digital transactions—across over 200 countries and territories—provides a credible foundation for the successful transformation of Vietnam’s credit-scoring landscape. For consumers, the immediate impact is clear: not only will the approval processes become more transparent, but access to customized financial solutions will also expand. The resulting system aims to be more fair and equitable, ensuring that credit is extended based on a reliable assessment of individual financial profiles.

Committing to a Modern and Sustainable Financial Ecosystem

Leadership Perspectives and Vision

The leadership of both Fundiin and Visa see this collaboration as more than just a tactical move; it is a forward-thinking commitment to innovation within the credit market. Nguyen Anh Cuong, CEO of Fundiin, has highlighted that this partnership underscores a dedication to providing secure, cost-effective credit products that prioritize consumer interests. By implementing Visa’s advanced risk management strategies, Fundiin can continue to offer products that do not rely on harsh debt-collection practices or compound interest, which have long burdened Vietnamese consumers.

Dang Tuyet Dung, Visa’s Country Manager for Vietnam and Laos, emphasized the broader implications of developing a modern, secure, and sustainable financial ecosystem. According to Dung, this initiative is poised to enhance the quality of financial services in the market by making the approval processes more transparent and accommodating to different consumer needs. This, in turn, fosters a more inclusive environment where financial services are accessible to a broader demographic.

Future Collaborations and Economic Impact

The partnership between Fundiin and Visa signifies a robust foundation for future collaborations aimed at addressing the evolving financial needs of the Vietnamese market. While the immediate focus is on improving the reliability and accuracy of credit scores, the long-term vision encompasses broader aspects of financial inclusion and economic growth. By adopting state-of-the-art credit-scoring models, Fundiin is positioned to contribute significantly to sustainable economic development.

The broader economic impact of this initiative cannot be overlooked. As more consumers are able to access financial products suitable for their needs, the overall spending and saving behaviors within the country are likely to change. This, in turn, stimulates economic activities and contributes to a healthier financial ecosystem. The partnership serves as a benchmark for other financial institutions contemplating similar initiatives, thereby setting a precedent for the integration of advanced financial technologies in emerging markets.

A Path to Financial Inclusion and Innovation

To improve the accuracy and reliability of credit scoring models in Vietnam, Fundiin, a leading Buy Now, Pay Later (BNPL) platform, has formed a partnership with Visa, the world-renowned payments technology leader. This collaboration is designed to align Fundiin’s credit-scoring methods with international standards. The aim is to enhance risk management, cut costs, and expand credit access for Vietnamese consumers, especially those who are unbanked or underbanked. This strategic alliance is vital for tackling the challenges in Vietnam’s rapidly growing digital finance market, which currently suffers from ineffective risk assessment systems. By leveraging Visa’s global expertise and Fundiin’s local market knowledge, the partnership seeks to create more robust and inclusive financial services. This initiative will not only fortify the financial infrastructure but also stimulate economic growth and offer better financial opportunities to a broader segment of the population.

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